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                David Shrigleys artwork creates a world full of beast-like 
                  people, hand-scrawled messages and indignant surrealism. The 
                  British artist has always played around with different ways 
                  of disseminating his work, so its no surprise to find 
                  him at Frieze, doodling on visitors with temporary tattoo ink. 
                  Its a publicity stunt, he explains, for his new book, 
                  but if hed really thought about it he would never have 
                  agreed to two, eight-hour shifts crouched over people with a 
                  paintbrush. 
                Shrigley is an enthusiastic project-starter, game for anything. 
                  He created a campaign for Pringle in early 2010, for instance, 
                  and admitted that before he started he thought a twinset was 
                  a kind of underwear.  
                  
                He has also published more than 30 books, some with a print 
                  run as small as 100. My last book didnt have my 
                  name on the cover, Shrigley says. It was commercial 
                  suicide  and I knew that to start with. But thats 
                  the way it should have been. This one wont be like 
                  earlier works: art objects in their own right, too valuable 
                  now for him to buy back.  
                By contrast, the new anthology has an initial print-run of 
                  40,000, followed by a paperback, and will be his most widely-available 
                  book to date. 
                  
                It has taken a 19-year career, with exhibitions in Londons 
                  Tate Modern and Saatchi Gallery, New Yorks MoMA, Paris 
                  and Berlin, to reach this kind of mainstream success. But when 
                  he graduated from Glasgow School of Art in 1991, the mainstream 
                  was just what Shrigley had in mind. 
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                 He had fallen out of love with fine art during his degree and 
                  made a panic decision to be a cartoonist when he 
                  left. Ironically, the only people who liked his work were his 
                  fellow art-school graduates. It was artist and flatmate Jonathan 
                  Monk who encouraged Shrigley to stick to the sketchbook-style 
                  of illustration for which he is now celebrated. 
                Some accuse him of being little more than a cartoonist; for 
                  Shrigley, the debate is long worn-out. Anything can be 
                  fine art, and the debate as to what is and isnt becomes 
                  tedious after a point. Any idiot can be taken seriously as a 
                  fine artist. If my work functions as cartoons theres no 
                  artifice about what it is formally, whether you call it fine 
                  art or not. Theres a precedent for everything. 
                Shrigley published a handful of books and had barely finished 
                  his first solo exhibition when he made the cover of Frieze magazine. 
                  It was curious, he says, as I hadnt 
                  really shown my work much at that point. Id made a lot 
                  of books  thats how the article came about. 
                  The journalist was impressed by the way the young artist balanced 
                  humour and despair in his work, a quality that is still present 
                  today, if in more subtle ways. 
                  
                International circuit 
                  Frieze took Shrigley from Glasgow to the international exhibition 
                  circuit and, in 1996, his work was exhibited in New York, Amsterdam, 
                  Copenhagen and London. His second solo exhibition would not 
                  take place until 2005; in the meantime, he produced a weekly 
                  cartoon for The Guardian newspaper, published ten more books 
                  and created two music videos. 
                
                   
                    | ANY IDIOT CAN BE TAKEN SERIOUSLY 
                      AS A FINE ARTIST. IF MY WORK FUNCTIONS AS CARTOONS THERES 
                      NO ARTIFICE ABOUT IT. | 
                   
                 
                He has always kept the financial side of his career at arms 
                  length. Either the works good or its not, 
                  he says. Some of its good enough to be presented 
                  in the gallery and if its not good enough, no-one sees 
                  it. Thats how I measure my work. 
                  
                  
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                 Shrigley says that an environment such as Frieze, packed with 
                  thousands of artworks and collectors, seems alien to him. 
                Im never exposed to the nature of how I make a 
                  living, he says. I like the fact that the work is 
                  collected, and Im well aware that some private collections 
                  are very worthwhile to be in. 
                  
                But I think its better for artists to separate 
                  the way they make money from the way they work. I dont 
                  want to end up making decisions affected by how things sell 
                  in case it adversely affects my work. When I ask him which 
                  pieces he is proud to sell, he replies baldly that he likes 
                  to sell the things that cost the most to make. 
                While his style has not changed dramatically over the years, 
                  the tone seems to have evolved from the moral obsessions of 
                  the 1995 work in Frieze magazine. The denial of meaning in artworks 
                  such as the empty album sleeve for Worried Noodles (2006) and 
                  the untitled prints from the same time, turned to morbidity 
                  over the past few years. 
                  
                His black comic sculptures, such as the taxidermied puppy, 
                  Im Dead, and the more sinister Dead and the Dying figurines, 
                  both 2010, take the themes of religion and meaninglessness to 
                  their ultimate standpoint. Shrigley has always had the power 
                  to make his audiences laugh, but his work has become more uncomfortable 
                  than ever recently. 
                Putting out an anthology after two decades of anticommercial 
                  publishing might seem an unusual step. But given his track record, 
                  it seems theres no project too unusual for Shrigley, and 
                  no signs that his distinctive style is losing steam. 
                What the Hell are You Doing? is out now, published by Canongate. 
                WORK FOR SALE 
                  Brass Tooth, selling for £1,200 a piece at Cerealart Untitled 
                  (A Pirate), sold for £3,600 in May 2006 at Phillips de 
                  Pury, New York Nobody Likes You, limited edition print, is available 
                  for £1,200 a print at Helium Foundation, London Several 
                  drawings for sale at the Yvon Lambert Gallery, €2,000 a 
                  piece Selected works from Stephen Friedman, prices available 
                  on request 
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